Proof.
Know what you want to say, but not sure how to say it?
Need to teach your brand to talk?
Recently purchased an oven and can’t find the grill function?
I’m Genevieve Edwards, a freelance Brand Writer, and I can help you with two out of three of these problems.
. Your attentions flatter me. I've spent a decade in the creative industries, and specialise in brand writing (a.k.a. strategic copywriting, or creative strategy). Which means I use words to solve business problems. Tone of voice. Messaging. That sort of thing. Before that, I was an Account Director at some of the UK's top advertising agencies, including adam&eveDDB and M&C Saatchi. At the weekends I yell at strangers about my love life (it's called standup comedy).
Services
Verbal strategy
Got a corporate word puzzle? I'll solve it. Everything from developing your brand tone of voice, to nailing your messaging strategy, to making your writing inclusive.
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Copywriting
From headlines to handbooks, I'll help you create copy that's clear, compelling, and true to your brand voice.
Clients
