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You need writing. I've got a pen.

A grayscale photo of Genevieve looking blankly at the camera, holding a Sharpie pen.

Proof.

Need to teach your brand to talk?

Know what you want to say, but not sure how to say it?

Recently purchased an oven and can’t find the grill function?

I’m Genevieve Edwards, a freelance Brand Writer, and I can help you with two out of three of these problems.

. Your attentions flatter me. I've spent a decade in the creative industries, and specialise in brand writing (a.k.a. strategic copywriting, a.a.k.a. creative strategy). Before becoming a Writer with a capital W, I was an Account Director at some of the UK's top advertising agencies, including adam&eveDDB and M&C Saatchi. At the weekends I yell at strangers about my love life (it's called standup comedy).

Services

Verbal identity

I'll help your brand find its voice, and teach your teams how to use it.

Messaging strategy

I'll help you get a handle on what you want to say, depending on where you're talking, and who's listening.

Copywriting

From headlines to handbooks, I'll help you create copy that's clear, compelling, and true to your brand voice.

Clients

"Genny has wit, flexible thinking, and puts clients at ease. We love working with her!"

Cat How, Founder + CEO, How&How

Contact
Get in touch
  • LinkedIn

Sent! I'll get back to you as soon as I can.

© 2025 Genevieve Edwards

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